Books

The Influential Fundraiser

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Clare Segal and I offer an alternative effective model for asking and influencing potential donors and peers, using the latest techniques developed in the neural and psychological sciences.

In this groundbreaking book we show you how to:

• make a compelling ask to mid-value and high-value donors
• win board members over to a new campaign strategy
• convince reluctant colleagues to commit to their ideas
• confidently handle the objections of a skeptical venture philanthropist

Worldwide Praise for The Influential Fundraiser

“The Influential Fundraiser is dazzling! This is the most original piece of work I’ve seen in the field of fundraising in years — yet it’s down–to–earth, wonderfully readable, and eminently practical. If you’re involved in fundraising, whether major gifts, legacies, direct mail, telefundraising, or just about any other specialty, do yourself a favor: buy this book! If you follow Bernard Ross and Clare Segal′s advice, you’ll be sure to raise more money.”

Mal Warwick, author and president, Mal Warwick and Associates

“How curious are you? Curious enough to dive into the most recent work of Ross and Segal as they apply their vast insights and intuition into developing professional fundraisers? Packed with common sense, intellectual rigour, and practical steps, The Influential Fundraiser explores the psychology of 21st century philanthropy and provides key tools for the fundraiser to succeed in this challenging charitable environment.”

Sue–Anne Wallace, CEO, Fundraising Institute Australia

“Ross and Segal bring fresh perspectives and a host of new ideas to the fundraiser–donor relationship, and The Influential Fundraiser itself is an easy and fascinating read that will be useful on many levels. They have pioneered a new approach in fundraising that will be used for decades to come.”

Paulette V. Maehara, CFRE; CAE; president and CEO, Association of Fundraising Professionals

“Fundraisers at every level will find Ross′ and Segal′s ideas on how to improve the ways they talk to—and win over—high–value donors both exciting and stimulating.”

Lindsay Boswell, CEO, Institute of Fundraising UK

Breakthrough Thinking

This groundbreaking book will help non-profit managers think in new and creative ways about how they define and meet the challenges they face––and how to rise above standard practices to lift their organizations to greater performance levels. Using examples of best practices from innovative organizations in both the corporate and non-profit worlds, Breakthrough Thinking for Non-profit Organizations offers a mix of “how–to” advice and case studies that will guide readers on a new road to creativity. This book will fundamentally change the way non-profit professionals think about how they do their work––and usher in a new era for non-profits.

Breakthrough Thinking for Non-profit Organizations is based on a simple but challenging idea: “Good performance” is no longer good enough for non-profits. In a world of increasing demands that must be met, non-profits must set and achieve breakthrough goals. Bernard Ross and Clare Segal show non-profit managers and board members how to transform their thinking and improve their performance to meet the needs of the people and causes they serve.

With practical advice, exercises drawn from successful workshops, and examples of best practices from companies such as 3M, Hallmark, and Microsoft— as well as from the most innovative organizations in the non-profit world— Clare Segal and I show non-profits of every size how to tap into creativity and transform that creativity into innovation. Exploring why and how some organizations achieve extraordinary results, the authors offer the practical advice and tools that readers need to emulate those results in their own organizations.

Because methods and approaches differ depending on individuals and organizations, the book is organized so that readers can pick and choose the specific tools or techniques that work best for their own situations. The wide range of case studies include both best practices and worst disasters, so that readers might avoid the mistakes of others and apply the principles of others successes. We show how to set breakthrough goals, identify sources of creativity, overcome creativity–killing mindsets, turn creativity into innovation, and sustain a high–performance culture.

Breakthrough Thinking for Non-profit Organizations offers a veritable “ideas toolbox” for managers who want to achieve significant and inventive change in their organizations, whether in fundraising, service delivery, or overall performance.

• Winner: Best Non-profit Management Book in the USA 2004
• Terry McAdam Book Award Winner
• http://www.allianceonline.org/publications/mcadam—past—winners—1.page

Reviews

“With refreshing insight, they provide specific steps and activities to help your company think truly outside the box.”

Stage Directions Magazine, April 2003

“If anyone can show you how to love change and look forward to it, it’s Bernard Ross. With wit and wisdom, he sets out the agenda for managing organizational change in the coming decade.”

Ken Burnett, Author, Relationship Fundraising

“Ross and Segal bring a fresh and refreshing insight into organizational performance. This book is especially useful to anyone looking ready to step up their fundraising ideas.”

Mal Warwick, President and CEO, Mal Warwick and Associates

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